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5 Easy Ways to Explain the Difference between Marketing and Advertising


As a digital marketing company or a marketing manager, it is important to be able to clearly explain the difference between advertising and marketing to clients and CEOs ... [...]


A Beginner’s Guide to Designing the Perfect Comparison Table for Your ecommerce Website


Today, customers are spending much more time on ecommerce websites than at brick and mortar stores. It is becoming increasingly important for even the best ecommerce website ... [...]


Top 8 E-commerce Digital Marketing Trends


The online shopping industry is expected to see a big boom in the coming months. It is not just the big players like Amazon and Flipkart that are expected to grow their customer base, ... [...]


Artificial Intelligence in Hospital Management


If we look back at the human race, we can consider ourselves the luckiest when it comes to minimising mundane day-to-day tasks. We do not have to wait in long queues to pay bills, ... [...]


How to Make Your Brand Presence Felt Online


The dynamics of the online landscape can turn a catchy piece of promotional content into a trending sensation overnight. A video, a hashtag, a selfie challenge can get national fame. [...]


Hottest Trends in Digital Marketing that Your Business Needs in 2018


The digital market is like a huge, double-decker chocolate cake that everyone is hustling and bustling to eat. It is true that the prospect of growth online is infinite. It is also ... [...]


How Mobile-Optimized Websites Bring More Business to You


When was the last time you used your mobile-phone? Or, maybe you are using it right now to read this blog! Let’s begin by admitting that a startling percentage of humankind has become dependent on these sleek smart devices. [...]


Top 5 Smart Strategies for Clickable Content that Really Work


Gone are the days when the content was a simple medium of communicating information. In this post-digital era content must be optimized as a key to attract and engage the audience. [...]


How the Real Estate Sector can benefit from Website Marketing


One can say in India that Real Estate lacks real time information. And though the real-estate sector is facing a slump period, there are still untapped opportunities that digital marketing can offer. [...]


How we delivered success by creating a highly dynamic e-commerce website


E-commerce websites have the challenge of creating a browsing experience for its consumers that is both persuasive and delightful. [...]


How Avohi Delivered Digital Success in Healthcare


A recent study conducted by MIT’s Sloan Management Review indicates that organizations that aren’t ‘technologically mature’ are focused on individual technologies that wouldn’t have a long-term impact on their work. [...]


Social Media in Education


Education Institutes must leverage all the benefits of Social Media today, as it has become one of the most important channels for students across the world to connect with universities and educational institutes and take up their programmes. [...]


Welcome the age of Visual Marketing


There is a new trend on social media that’s catching up like wild fire. It’s so popular that the marketing gurus are assessing the potential impact it will have on the way the content is marketed. [...]


How to lower web development costs


Unarguably, a website has earned itself a reputation of being an essential and irreplaceable business platform and graduated from being an identity extension on the web to the most important and productive customer interface for driving business ahead. [...]


How clever use of Google analytics can send your sales figures off the charts


Tons and tons of consumer data is practically worthless if you don’t know how to cleverly chisel it into meaningful building blocks that together make a befitting marketing strategy. [...]


A Roadmap to Making Your App Perform


Great apps don’t always do great in the App market.
As baffling and unfair it may sound to the stakeholders who put their money and hopes on a brilliant and novel app idea, often the download numbers simply don’t move,[...]


Facebook, Twitter or Instagram, which is best for what?


Has your social media strategy been feeding Facebook, Twitter and Instagram the exact same fodder? Is it even worth breaking a sweat to treat these powerful social media platforms differently?
[...]


5 Leadership Lessons for a Start-up CEO


Lately, many start ups have been showing off a fast-growing trend. Playstations, bean bags, coffee vending machines and huge superhero wall stickers have replaced iron shelves with files, [...]


The Biggest Cloud Trends Taking 2017 by Storm


2016 observed the game truly set in for the trinity in Cloud computing, namely Amazon Web Services, Microsoft Azure and Google Cloud Platform. And deservingly so - as [...]


The Client Brief – A Sad Story of Neglect


Say we’re a client. After deciding to place your precious digital assets into the hands of a Digital agency, we’re handed a Client Brief. A rather dull-looking questionnaire that we need to fill[...]


How to create a Winning Content Strategy for your brand


Content is King. This ephemeral truth lets the majority of content-driven marketing strategies, websites, social media pages and digital media companies take off with confidence, [...]


2017 and Avohi’s Ikegai 


The beginning of a year is a wonderful thing. At Avohi we’ve been planning and looking forward to this fresh slate, because it helps acquire newfound strength to navigate an increasingly competitive and creative industry. [...]


The power of digital transformation strategy 


A recent study conducted by MIT’s Sloan Management Review has indicated that organisations that aren’t ‘technologically mature’ are usually focussed on individual technologies that wouldn’t necessarily have a long-term impact on their work. [...]


Underestimating digital strategy can affect your brand negatively. Here’s why.


The world of digital marketing has been changing consistently and drastically. Audiences are more digitally literate and with the rise of mobile and smartphone penetration, there are new avenues of connection.[...]


Accelerated Mobile Pages – Decodified


Accelerated mobile pages, aka AMP, is the new buzzword in the industry. Almost everyone is talking about it at one time or another. But if you are one of those who is yet to figure out what AMP is and why all this buzz around [...]


Grow your business with these retargeting tactics


Retargeting is an online advertising method with which brands can boost their visibility and in turn bring in more traffic on their websites. Statistics show that just 2% of web traffic converts into customers on the first visit.[...]


How to grow your Twitter audience?


Twitter has emerged as a great medium to promote your products and broaden your client base. In fact Twitter is an integral part of every online marketing strategy. [...]


Marketing with Predictive Intelligence


Predictive intelligence deals with collecting data on your present and potential consumers in order to understand their behavior and other purchasing activities. [...]


Digital Marketing Trends to follow in 2016


Consumers are surrounded by multiple social media channels and platforms, all of which vie for their attention. This is why it becomes all the more important that as a digital marketer[...]