November 30, 2016

A recent study conducted by MIT’s Sloan Management Review has indicated that organisations that aren’t ‘technologically mature’ are usually focussed on individual technologies that wouldn’t necessarily have a long-term impact on their work. This focus on operational strategy is efficient but is it optimal? This question may not be so easy to answer. With digital transformation, the focus of an organisation is supposed to be entirely reworking models that they use to function with using powerful digital tools. This is much easier said than done.

How does digital transformation affect a business? It takes existing models and uses powerful digital tools to alter the way the business works. This enables the organisation to understand specifics and minutiae of everything, from how they interact with customers to how their employees work. This, in turn, enables the ability of the organisation to restructure their ways of working. Within the larger scheme of things, the ability of the organisation grows consistently and attaining scale is well-facilitated.

In a fast- moving market where trends are often set by organisations that are already at the forefront of the space, the challenges are immense. For an organisation that relies on technology for delivery or execution, the digital strategy needs to consistently evolve. In this perspective, the operational strategy might be a hindrance for many. For a start-up, the importance of evolution and scale can never be overestimated. There is consistent need to improve disruptive models of work to create more efficient modes of working. This drives the need for better, more automated tasks that can then feed into ideation and scaling while the smaller work is handled through the extensive use of technology.

From human resource analytics to using technology to understand the way simple content can be automated and optimised, the power of digital transformation strategy is boundless. In the current sphere of things, there is absolute need to create models of work that incorporate this with a strong focus on the future of their organisation in mind. A core digital transformation strategy, when put in place, can be used to recreate, remodel and replicate older modes of work for a more optimised setting. The speed with which digital technology can help restructure the organisation ensures that there is no wastage of time or effort and that means a lot to organisations where operational costs need to be kept under control.

Along with all this, a digital retooling creates and enhances processes with robust support which means that downtime, if there are any issues, is not applicable to the company. Bearing this in mind, it is absolutely important for organisations that are building a new or in a transitory phase, to ensure that they are prepared for a phase of change. A digital strategy consulting team may be able to provide solutions for the future of an organisation and provide solutions for issues that may arise in the potential future. This power cannot be underestimated.

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