Gone are the days when the content was a simple medium of communicating information. In this post-digital era content must be optimized as a key to attract and engage the audience. You might say that visual content is what sells these days and that’s absolutely correct.
E-commerce websites have the challenge of creating a browsing experience for its consumers that is both persuasive and delightful. The browser must get the ‘Voila’ moments without even realizing that there is a strategic design behind this surprising find – be it jewellery or any other product.