Research has shown that a majority of customers today judge a company or brand by its website, and there’s a dedicated team of web development experts who are into creating stunning web experiences for the customers to make the most of that opportunity.
The charts, dashboards and stats that pop in front of your screen after you log into Google Analytics can be easily overwhelming and without a focus, it might just be as good as window shopping for nothing. Create a goal beforehand like – seeing how many users over 20 years of age visited your website the day after your social media campaign. It’s a great idea to create custom charts and alerts on Google Analytics to follow up your marketing campaigns.
A recent study conducted by MIT’s Sloan Management Review indicates that organizations that aren’t ‘technologically mature’ are focused on individual technologies that wouldn’t have a long-term impact on their work.