game truly set in for the trinity in Cloud computing, namely Amazon Web Services, Microsoft Azure and Google Cloud Platform. And deservingly so – as these companies have excelled at consistently repackaging cloud in a way that the cloud market probably never envisioned.

Lately, many start ups have been showing off a fast-growing trend. Playstations, bean bags, coffee vending machines and huge superhero wall stickers have replaced iron shelves with files, reference books and conventional holders of stationary. This culture boasts a free, no-hierarchy attitude. There is no boss, there are no cubicles and there is no clock keeping an eye on you.

Content is King. This ephemeral truth lets the majority of content-driven marketing strategies, websites, social media pages and digital media companies take off with confidence, but seldom lets them reach the orbit to revolve around their customer’s mind for long enough – to develop a profitable relationship for both the company and the customer and spark a revenue-generating business model.