Marketing,

January 6, 2017

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Technology,

November 30, 2016

A recent study conducted by MIT’s Sloan Management Review has indicated that organisations that aren’t ‘technologically mature’ are usually focussed on individual technologies that wouldn’t necessarily have a long-term impact on their work. This focus on operational strategy is efficient but is it optimal? This question may not be so easy to answer.

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Marketing,

November 16, 2016

The world of digital marketing has been changing consistently and drastically. Audiences are more digitally literate and with the rise of mobile and smartphone penetration, there are new avenues of connection. This has meant that adaptability and connectivity are integral to the success of any venture that requires a strong digital presence. While this is self-evident, the challenge lies in understanding how these factors are achieved in ensuring these transitions are seamless.

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