Voice Search Optimization Services |

Voice Search Optimization

Voice search is nothing but, it’s a voice recognition technology and it allows users can talk to a specific device to generate results for their questions. In today’s world, 50% of the peoples are using voice search for their needs (like the… nearest restaurant, shops, local address, playing songs & etc…).

Analysts predict the rapid growth of voice search will have a huge effect on digital marketing in 2020. So this is the time to start Voice engine optimization for your business to reach your audience easily.

Why voice search is important for your business

If your company is using digital marketing strategy to increase the success ratio, voice searches have played a major role in your digital marketing strategy. Using voice engine optimization will assist to increase search engine users experience with more convenient and provide accurate & faster results to the users.

Actually Google gives more preference to their users and provides quality results to them. So it will analyze plenty of websites and rank the best results based on the users traditional or voice search. Billions of voice searches are happening in now a day’s, so we have to contribute it to increase our brand visibilities in online. There are some unique factors are helping to get the best results in the voice search, we will talk about optimizing process in the upcoming section of the article.

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How can I improve the conversion rate through Voice Search

Since, as stated above, 50% of peoples are searching through voice process. So the first thing we have to analyze and understand how users using voice searches and how we are going to optimize the voice engine. Here are some unique strategies to keep up with optimization.

Target long-tail keywords in a conversational language
Create Q&A section to be used for future snippets
Local SEO Optimization
Make SEO Friendly Website with the loading speed, mobile optimization, etc…
Use schema mark up to include local address, ratings, rich snippets, etc…

As you know well, keywords are playing a major role in traditional and voice searches. The major difference between traditional & voice search is how people are using the level of conversational language. While typing you’re going to use “best hospitals in Bangalore”, but in voice search like… Hey, Siri “List out best hospitals near me”. So the conversation language is a basis for voice search optimization.

Try to appear your voice search results in the future snippets, for that we can create Q&A content, a FAQ section with answer boxes, Heading tags, bullets points. It will help to increase the chances of getting zero position in the future snippet.

Make your website well SEO optimized with the structured data and optimize the Google My Business pages with the local address. According to study 30% of peoples are using voice search location keywords to search nearest places. The phrase “near me, nearest, Closest me” can help to increase the chances to show on the voice search results.