Top 8 E-commerce Digital Marketing Trends
March 16, 2020
The online shopping industry is expected to see a big boom in the coming months. It is not just the big players like Amazon and Flipkart that are expected to grow their customer base, but small scale players from Tier 2 and Tier 3 markets will also enter the game. The only way new and existing online businesses can succeed is by incorporating the right tactics in digital marketing for e-commerce. New technology has opened up new avenues of marketing to online consumers. With the right e-commerce marketing services and solutions, you can set up your business for endless growth.
We have listed below new digital marketing trends that can improve the growth of your e-commerce business:
1.AI is going to be the magic word for online businesses
Imagine a world where you can track every action of your potential customer and steer them towards an action that you want. That’s what the future holds. Artificial Intelligence is tracking every browsing activity that takes place on the internet. AI tools can further collect and analyse this data to give insights into online user behaviour, user needs and eventual actions. It is a whole new world of opportunity for e-commerce players. With this kind of data, it will be easier to speak to your customers at the right point of the purchase cycle, such they convert without feeling overtly targeted. AI will help you give your customers a more personalised, relevant experience that will improve your business returns.
2.More Humanised Customer Experience with Smart Chatbots
Chatbots are getting a facelift like never before. It is time to bid goodbye to traditional chat support applications that have pop-up messages like ‘How may I help you?’ and other such templatised texts. The new smart chatbots will be more multi-dimensional with voice and touch abilities. These personal assistants will recognise and respect your user’s browsing history. Moreover, they will be well-trained to empathise with user requirements and provide the right solution at the exact time when it is needed. So do consider investing in a human-assisted shopping session for your customers.
3.UX that Gives A Personalised Experience
With new-age digital tools, it has become easy to track your customer’s online footprint. On which shopping page did your visitor land, where did they spend the maximum time and from which page did they drop off; all this data provides valuable insights you are your customer’s thinking pattern. It’s time to put this data to use. By identifying the underlying reason for a particular customer behaviour you can share either preventive or encouraging personalised messages with your customers. These simple communications can alter your customer behaviour such that you get higher conversions.
These inputs can be highly effective on returning visitors. Simple tweaks to your communication content like sharing new clothing options in your customer’s size, showcasing already used filters and highlighting complementary products can improve both the average order value and revenue per visitor.
4.Changing Focus from Customer Acquisition to Lifetime Value of A Customer
The hard truth is that no matter how premium and unique your products are there are multiple other online players selling similar items. And if quality and customer service is not up to the mark, it is easy to lose your customers to the competition. It is time to shift focus from growing customer acquisition to building lifetime value of a customer. This can be done by keeping your customers engaged through innovative and personalised marketing tactics that do not involve bulk emails and SMSs.
5.CMOs to be Armed with Data-driven Ammunition
Marketing officers will no longer be given free spending money. Marketing budgets will have to be allocated with clear data-driven goals and ROIs. It will be essential for your marketing managers to work closely with technology managers and incorporate machine learning and artificial intelligence tools for predictive analysis of user behaviour. This will help in creating innovative digital marketing strategies that lead to achieving the overall business objective for your online website. So it is time to align your e-commerce marketing objectives with corresponding data.
6.Augmented Reality for Faster Digital Success
E-commerce players are always playing the game of one-upmanship. Who can give the bigger discounts, who can give better service and who can deliver faster? It is a continuous game and only the best will survive. In this dynamic environment, it is difficult to create a clear market differentiator. Being in the e-commerce field, you will have to incorporate new technology-driven marketing solutions to stand out from the crowd. And the latest innovation in the market is augmented reality devices. With these new-age devices, you can give your customers a real-time experience of your product through computer-generated 3D visuals and graphics.
7.Mobile Marketing Is the Real Game Changer
A majority of your customers spend maximum time on their mobile devices. It is the best place to target them to promote your online shopping site. You can grow your business multi-fold with innovative digital marketing activities specially targeted towards the mobile audience. GPS messaging, time and location-based targeting and barcode scanning are just some of the options available for e-commerce businesses to target customers on their hand-held devices.
8.Content Marketing Is The Essence Of Your Digital Presence
The very first step towards building your online presence is the content. This content needs to be highly relevant to your customer needs. Right from the product descriptions, to social media posts, blog topics and website content – all of these elements together drive your customer to your online store. And that is where content marketing comes into play. Working with a good e-commerce digital marketing agency can help attract the right customers to your online store.